Led the development and growth of Achieve’s first finance app, focused on generating high quality leads and ROI+ enrollments into Achieve's Business Units
Improved the cost per acquisition by 15x through product optimization and achieved ROI+ trajectory.
Integrated with key financial partners to enhance the UX and improve the app’s overall engagement.
M&A due diligence, covering corporate development and seamless integration into a larger portfolio of apps.
Spearheaded post-acquisition transformation by modernizing the app’s UI/UX to increase engagement, user growth, revenue growth and margin expansion.
Introduced subscription monetization principles and growth mechanics, resulting in 2x subscription revenue growth and 3x ad revenue growth, driving significant financial success.
Introduced new product features and subscription tiers to increase subscription revenue.
Integrated with financial partners to create premium features such as real-time stock quotes, detailed financial metrics, and performance analytics, including quarterly and annual Earnings Per Share (EPS) graphs.
Optimized iCloud sync functionality, significantly improving user experience and driving higher engagement and overall revenue.
Conducted price testing to maximize subscription revenue
Built the app from the ground up into a multi-million-dollar subscription-based business while serving as the Product & Marketing owner.
Grew subscription revenue through performance marketing, CAC optimization, and LTV growth by delivering product features users valued.
Applied subscription monetization principles and growth mechanics to establish scalable and sustainable revenue streams.
Integrated with strategic partners to enhance the core product UI/UX, providing additional value for users and increasing the conversion rate.
Led the app to win the Webby People’s Voice Award for Best Design-Function, recognizing excellence in user experience and functionality.
Increased ad revenue by optimizing the look and placement of ad products (e.g., AdSense) and boosting user engagement, leading to higher pageviews per session and more ad impressions.
Led the UI/UX revamp of LiveStrong.com ensuring the modernization improved usability and SEO-friendliness while maintaining or increasing ad revenue
Used A/B and multivariate testing, tweaking the new UI/UX which resulted in +25% YoY in Pages/Session, +90% YoY inorganic traffic, and +120% YoY in ad revenue.
Owned and optimized the traffic arbitrage analysis, improving ROAS by increasing on-page user engagement, resulting in a 20% profit increase.
Increased organic traffic by 120% YoY through strategic link building and on-page optimization efforts.
Configured and optimized PPC campaigns, driving targeted traffic and improving overall site performance.
Increased transactions by driving higher traffic through effective SEO strategies and targeted PPC campaigns.
Improved on-page conversion rates through A/B testing , enhancing the user experience and site transactions.
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